One of their early licensees was the Nomura Co., which spread their rice, Kokuho Rose, to Asian supermarkets all over the U.S. Kokuho means "national treasure," in Japanese. The rice's red logo ...

And I certainly wouldn’t mind one of SQIRL’s Kukoho Rose Brown Rice bowls, either. (Though I’ll save that post for another day.) And maybe some of their delectable jams to go, too?