Rolex watches are some of the most sought ... But there are specific ones, like the Rainbow Daytona that came out this year, rumored to have X amount made, but very small quantities.

Austin Cindric is no stranger to Daytona. He won the 2022 Daytona 500 and now enters his sixth Rolex 24 race — albeit in hurried, unexpected fashion.

By the way, for the upcoming Jan. 25-26 Rolex 24 at Daytona, all camping/RV options are also sold out. In fact, they never went up for sale due to a 100% retention rate, Kelleher said. Kelleher ...