Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part of the rollout of a new ad campaign titled “So Win.”

Professional women’s basketball has never been more popular, probably because it’s full of former college basketball stars. One of the largest brands in the world is showcasing that talent with a groundbreaking Super Bowl ad.

Created with Portland’s Wieden+Kennedy, the 60-second ad featured Oregon-tied athletes Sabrina Ionescu, Jordan Chiles and Sophia Wilson.

In recognition of the fact that women athletes are often “damned if they do and damned if they don’t“ in a world that judges their bodies, abilities, performances and character much more harshly than those of their male counterparts,

Nike's Super Bowl comeback featured top athletes like Jordan Chiles, Caitlin Clark, Sha'Carri Richardson and A'ja Wilson,

Clark starred in Nike's first Super Bowl ad in 27 years, joining fellow WNBA players A'ja Wilson and Sabrina Ionescu, USC star JuJu Watkins, and other women's athletes in the 60-second spot.

Nike’s “So Win” campaign marks a powerful return for the brand to the Super Bowl stage, spotlighting stars like Caitlin Clark, Sophia Smith, and Alexia Putellas in a bold tribute to female athletes