which work interdependently to impact sales results. They perceive industry shifts as the opportune moment to return to basics and make sure the house is in order. Whilst there are fundamental and ...

I've been writing successful direct mail, including sales letters, for many years. And I've learned that writing a letter is like building a house. You must go step by step and put every element in ...

Not long after giving birth to my son, I found out about consignment sales. It was like finding hidden treasure! Half-priced toys?!! Brand new clothes for only a few dollars?!! It's been nearly 13 ...