What sales teams really want and need from the marketing function is greater attention to how leads progress throughout the funnel and why, as well as insights into what might be creating friction in ...

Kellogg believes that marketing is more than a function or a discipline ... Kellogg’s executive education sales and marketing programs combine the latest thinking with hands-on experience to inspire ...

No longer are physicians the sole concern for the life sciences’ sales and marketing function. Today, as a result of increasing regulatory restrictions and a shifting focus on value and outcomes ...

MarketingProfs found that organizations with tightly aligned sales and marketing functions experience 36% higher customer retention rates and 38% higher sales win rates. Benefits of Lead-to-Account ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...