Robby Walker, a senior director who oversees Apple’s Siri division, reportedly told a recent meeting of the division that the company’s decision to promote Siri’s major AI upgrades before they were ready was a mistake, and made the delays especially “ugly”, Bloomberg reported.

Apple's top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.