Another downtown Santa Cruz business is announcing they have left downtown Santa Cruz. The downtown Santa Cruz location of Rip Curl, a surf shop, closed on Monday. An employee attributed theft as the ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive. Crosswalks and sidewalks are teeming with folks carrying bags filled with retail goodies. A line spills out of the ice cream shop.

For a culture fix, travelers can also check out some of the museums, including the contemporary art housed in the Tenerife Espacio de las Artes. The gallery is located in downtown Santa Cruz on ...

The city of Santa Cruz is excited to bring forward an updated vision for the future of our downtown,” writes Santa Cruz City Manager Matt Huffaker in a Guest Commentary. “We are ...

The downtown Santa Cruz store had been in business for 12 years until it was permanently closed this week. The closure came on the heels of a 2019 bankruptcy filing by the multinational fast ...

Rip Curl joined O'Neill, Forever 21 and New Leaf among retailers vacating Pacific Avenue locations in recent months. A Rip ...

Should the stretch of Santa Cruz Avenue that has been closed to vehicle traffic since the COVID-19 pandemic reopen? Or should ...

NEIGHBORING BUSINESSES, REACTING TO THE NEWS. IT'S ALWAYS HARD TO SEE A LONG STANDING BUSINESS LEAVE DOWNTOWN SANTA CRUZ, BUT WE ARE FEELING THE LOVE FROM OUR CUSTOMERS EVERY SINGLE DAY.