Another downtown Santa Cruz business is announcing they have left downtown Santa Cruz. The downtown Santa Cruz location of Rip Curl, a surf shop, closed on Monday. An employee attributed theft as the ...

For a culture fix, travelers can also check out some of the museums, including the contemporary art housed in the Tenerife Espacio de las Artes. The gallery is located in downtown Santa Cruz on ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive. Crosswalks and sidewalks are teeming with folks carrying bags filled with retail goodies. A line spills out of the ice cream shop.

The parking structure and mixed-use building that will house a new downtown library will take over the parking lot in the city known as Lot 4. (Aric Sleeper – Santa Cruz Sentinel) The ...

The city of Santa Cruz is excited to bring forward an updated vision for the future of our downtown. We are seeking to expand the boundaries of Downtown Santa Cruz to include the South of Laurel ...

Rip Curl joined O'Neill, Forever 21 and New Leaf among retailers vacating Pacific Avenue locations in recent months. A Rip ...

Should the stretch of Santa Cruz Avenue that has been closed to vehicle traffic since the COVID-19 pandemic reopen? Or should ...

Community members brought flowers, candles, photographs and other mementos to Santa Cruz City Hall this week to unite in ...

NEIGHBORING BUSINESSES, REACTING TO THE NEWS. IT'S ALWAYS HARD TO SEE A LONG STANDING BUSINESS LEAVE DOWNTOWN SANTA CRUZ, BUT WE ARE FEELING THE LOVE FROM OUR CUSTOMERS EVERY SINGLE DAY.