Winning a new customer is hard work — so why stop at just one deal? By refining your post-sale process, strengthening ...

In mature industries, on the other hand, changes in market share can have more severe consequences. When an industry or product category is mature and well-established, its customer base does not ...

Ways to increase market share include implementing new technologies, generating customer loyalty, and acquiring competitors. Investopedia / Candra Huff A company's market share is its portion of ...