Sierra, which traces its roots to former Reno-based company Sierra Trading Post, is opening its first store in California at ...

Sierra, the multichannel off-price retailer with high-quality active and outdoor products at exceptional prices is heading to ...

Perry Russ may have some empty stores to fill at Great Southern Shopping Center, but he emphasized they won't be vacant for ...

said Amanda Johnson, Assistant Vice President and Marketing Director at Sierra. “The new store will allow residents to explore our diverse range of spring gear and apparel to make living an ...