It’s about proudly being yourself and having some fun. Embrace your inner sigma, whether you're a guy or a girl, and don’t forget to share those funny memes!

If you spend a lot of time browsing TikTok or YouTube, chances are, you'll have stumbled across a video titled Sigma Boy Challenge at some point, or some variation thereof. These videos typically ...

or the guy at work who takes over every meeting and tries to be the boss. The alpha male was the ideal for many young people, ...