Global consumers ranked ALDI, the German discount supermarket and owner of Trader Joe's in the United States, as the most 'simple' brand in the world for the second year in a row, according to a ...

If your water bottles have licensing from Disney, Marvel, the NFL, NBA or a host of other popular brands, they're made by Simple Modern, a drinkware company in Oklahoma City.

Flowers Foods has acquired Simple Mills in a landmark $795 million deal, marking one of the largest acquisitions in the ...

Thomas Peter Maletta points out some of the most "boring" brands with simple logos, straightforward messaging, and no viral ...