Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale. The report was based on data from a survey conducted in July 2016 of ...

If your water bottles have licensing from Disney, Marvel, the NFL, NBA or a host of other popular brands, they're made by Simple Modern, a drinkware company in Oklahoma City.

Thomas Peter Maletta points out some of the most "boring" brands with simple logos, straightforward messaging, and no viral ...

Global consumers ranked ALDI, the German discount supermarket and owner of Trader Joe's in the United States, as the most 'simple' brand in the world for the second year in a row, according to a ...