Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

Just a few years after debuting its original logo, the Max streaming service, surprised users with an updated new logo and color palette.

Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo. The new look ...

Logos help with quick identification and mean something to a brand. They tell a story ... Until 1972, the bull logo was coated with black and white paint and set against a red shield.

Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner ... the Max blue for the traditional HBO black and white monochrome. We remember when Warner Bros.