It’s not uncommon that some foods taste better than they smell, but sometimes, the opposite is true. Every now and then an aroma lures you in, but when you actually taste it, things change.

A scientific gentleman, in a recent conversation, broached to us a theory of taste and smell, which, so far as taste is concerned, is, we think, new. A similar theory in regard to smell has been ...

Another reason is that we gradually lose our ability to smell as strongly. Experts estimate 75 to 95% of what we taste is down to the aromas released from food into our nasal cavity. But over the ...

99 will be due to smell and just one will be due to taste,” says Philpott. When there is food in our mouth, we breathe its aroma through our nose, which helps us experience flavour – it’s ...

While our sense of smell and taste are often associated with one another — for example, when you have a stuffy nose, foods don’t always taste as good — this study found that an increased ...

New research from RMIT University found confined and isolating environments changed the way people smelled and responded emotionally to certain food aromas. The team in this study compared 44 ...

Have you ever taken a bite of a familiar dish and suddenly found yourself back in your childhood home? The smell of freshly ...

Even in the physical world, taste is inherently subjective. Factors such as smell, memory, and visual cues can influence how we perceive food. Two people might experience the taste of the same mea ...

Virtual reality could get more realistic thanks to scientists inventing an artificial tongue that can taste flavours, such as sourness and umami ...

Taste, this tech can release chemicals on the tongue that deliver a real taste of the food and beverage items we might be seeing in the virtual world.