Smokey Bear stands guard in national ... factors that can lead to higher than normal fire activity,” said James Heaton, with the USDA Forest Service. Local forestry service staff maintain ...

Smokey Bear tells us “only you can prevent wildfires ... “thin” and apply prescribed fire to forest landscapes in order to allow wildfires to burn more safely. This change of focus ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary public attitudes and actions. Iconic messengers have proven to be effective ...

In the name of those who through man’s carelessness perished in forest fires of the past; in the name of that host of men and women who are standing ...

The Forest Service commissioned Staehle to make the first Smokey poster ... a wildfire in New Mexico heard there was a bear cub alone near the fire line. The blaze nearly killed about 30 ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they ...

The DNR’s Wildland Fire Division used federal grant money to wrap 10 cache trailers with prevention messaging and Smokey Bear ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

Just as Smokey the Bear told Americans in the 1940s “Only you can stop a forest fire,” someone needs to tell Americans today ...

You might remember the Disney film “Bambi” for its heartbreaking family story. But did you know that in 1942, Disney loaned the characters to the Cooperative Forest Fire Prevention program for one ...

You may have noticed that Smokey Bear has changed his tagline ... Putting out every forest fire isn’t the ideal outcome, hence, “Remember, only you can prevent wildfires,” from our pal ...

For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety ... “Only you can prevent forest fires.” Human-centered media campaigns ...