The U.S. Forest Service and the Ad Council, which fund Smokey Bear campaigns, have long argued that public education is vital in preventing human-caused wildfires, which account for nearly 85% of ...

Smokey Bear made his first appearance on a wildfire ... Smokey’s campaign is the longest-running public service ad program in U.S. history. “His message is just as important to us today ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...