Smokey Bear has celebrated 80 years of service preventing wildfires by acting as a mascot for the U.S. Forest Service ad ...

had debuted a cartoon black bear named Smokey in 1944. Sporting a forester's hat and bluejeans, the bear cautioned, "Only you can prevent forest fires." (In 2001, forestry officials changed the ...

You may have noticed that Smokey Bear has changed his tagline ... Many of us grew up with Smokey saying, “Remember, only you can prevent forest fires.” In recent years, it has been said ...

The latest iteration of what’s billed as America’s longest-running PSA shows the iconic bear guiding viewers through years of wildfire prevention tips. Over the past 80 years, Smokey Bear’s iconic ...