Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Was there ever a real Smokey Bear? Kind of. In 1950, crews battling a wildfire in New Mexico heard there was a bear cub alone near the fire line. The blaze nearly killed about 30 firefighters ...

However, Smokey Bear needs to get real and be more honest about what else is necessary to prevent human-caused wildfires. We all need to do what we can, but this must include a major wildfire ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...