Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

Granville Sentinel columnist Jeff Gill explains what we've learned over the years about wildfires and how that information can be put into action.

Smokey Bear made his first appearance on a wildfire prevention poster in 1944. Eighty years later, Smokey stands as one of the most recognizable fictional characters in the U.S. “He's an icon.

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Wildland Fire Division used federal grant money to wrap 10 cache trailers with prevention messaging, Smokey Bear logo ...

You might remember the Disney film “Bambi” for its heartbreaking family story. But did you know that in 1942, Disney loaned the characters to the Cooperative Forest Fire Prevention program for one ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...