Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

But when measuring social media, most rely on fluffy metrics, such as "new followers" and "increased brand awareness." Only 1 in 3 marketers can measure the ROI of their social media efforts, ...

In this digital world we live in today where everything is interconnected, social media platforms such as Instagram have moved far beyond their original roles as mere photo-sharing applications. They ...

Here is a deep dive into these NBA superstars' social media metrics: What we're watching: Catch James, Curry and Durant on the floor when the All-Star game tips off at 8pm on TNT. Get more sports ...