Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

"For the first time, we have a clear pathway to securing the future of social media as a tool for connection ... While ...

with plans to expand to additional social platforms in the future. With Social+, Best Buy is expanding its footprint into off-site retail media – advertising that reaches consumers beyond a ...