Social media is considered overrated as an effective business marketing tool by nearly two thirds of Printweek readers, according to new survey findings.

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

According to the report, over 75% of performance marketers face diminishing returns, impacting more than 30% of their spend, ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues to gain momentum as social media becomes an increasingly powerful force in ...