Social media has evolved from being an optional add-on to a fundamental component of modern marketing. The recent ...
Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...
A digital marketing agency is strengthening its social media services with a new content creation offering. Extreme, which ...
Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...
A human rights campaigner, Tanya O'Carroll, has succeeded in forcing social media giant Meta not to use her data for targeted ...
A major hurdle for fmcg brands is that they often fall into ‘low-interest’ categories. Consumers spend little time ...
In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.
Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...
One line in particular was made famous by villager Hilary Warren, where she urged viewers to “be an Elm Tree stan and help ...
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