For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

The social media decline, averaging nearly 50,000 unfollows per day, comes as fans accuse the rapper of hypocrisy due to his ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...

"Instead of hanging out on street corners, they're hanging out on social media." That's how Francesco Carlo Campisi, a Ph.D.