US Spending on paid social network advertising is forecast to reach $1.3 billion in 2010, a 7.1% increase from the estimate of $1.2 billion for 2009––but a decline of 4 percentage points as a share of ...

The American Society for the Prevention of Cruelty to Animals and the Christopher & Dana Reeve Foundation have teamed up with Cellufun for a mobile public service announcement campaign. The campaign ...

Even with the projected spending increase, X’s business remains much smaller than it was when Musk acquired the social ...

How effective is advertising around social networks as a driver of traffic to other sites? Advertising spend on social media has grown rapidly in recent years as brands and agencies have sought ways ...

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Mobile is playing an increasingly important role in social networking, according to Nielsen. Nielsen Online found that British mobile Web users have the greatest propensity to visit a social network ...

Increasing clutter and media fragmentation now expose consumers to thousands of commercial messages every day (Gritten 2007). These messages arrive not only from traditional media, such as television ...