Related: Fans of Popular Soda Brand are Desperate to Try Savory ... Now, are we saying the new Sour Patch Kids and Swedish Fish Glow Ups are going to cure cancer? Absolutely not.

Mondelez is giving its Sour Patch Kids candy a glow-up. A version of the brand will contain a flavorless turmeric-extract “confetti” so it gives off a fluorescent glow under a blacklight.

to 120 blue, yellow, green, orange, and red Sour Patch Kids, plus more for serving Place 2 identical Sour Patch kids of every color in 55 to 60 shot glasses. Pour 1 cup boiling water into a glass ...

"We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level," said Danielle Freid, the company's brand manager New Yorkers have a new way to satisfy ...

The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand ...