As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

In its online "brand center ," Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol, calling the latter "a beacon that guides ...

The updated logo features a bolder font and a deeper blue colour, while retaining the iconic yellow "spark" symbol. The redesign is inspired by founder Sam Walton's classic trucker hat ...

Retailing giant Walmart has unveiled a new logo to start the new year ... Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones ...

While the yellow “spark” symbol is retained, a darker blue color has been introduced to give the brand a fresher appearance. Photo: Walmart's new logo on the right./ Walmart The updated logo ...

Walmart announced on Monday that it had unveiled a new logo, part of "a ... palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol, calling the latter "a beacon ...