Youth brands must stay ahead in a fast-evolving world of trends and platforms. Sprite's Joke in a Bottle tapped into teenager's love for tech and humour, transforming Sprite into more than a refresher ...

Sprite, a beverage brand, launched its first-ever comedy portal, Joke in a Bottle, in partnership with comedians in India to gain consumers from the On-the-Go category by captivating audiences in a ...