"Born to Be Wild, it's one of the best songs any rock band ever made," says musician Jello Biafra who played with the Dead Kennedys. The song is the signature hit of the band Steppenwolf but ...

and this time they’re putting four “cougars” in their 70s front and center in a music-inspired ad set to Steppenwolf’s 1969 hit rock ballad “Born to Be Wild.” In the 30-second spot ...