The marketer's perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers ...

With the fast pace of technology mania that we are witnessing in today’s world, optimizing your software development process is how you attain the proper quality output within a short period. You can ...

All of presented related work intends to increase development teams’ productivity, with no prejudice to final product quality. The Rational Unified Process (RUP) [4] proposes an organizational process ...