(Haagen-Dazs via AP) For decades, the Super Bowl ad game was a battleground for marketing giants. Anheuser-Busch, General Motors and other big spenders locked in prime-time spots year after year.

While his team may not be in this year's Super Bowl, New England Patriots owner Robert Kraft is looking to make an impact. As he did for last year's game, Kraft released an ad for his Foundation ...