With the freshly unveiled MoonSwatch 1965, OMEGA and Swatch are back with a new iteration of their viral watch collab.

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and the time to discern the desires of contemporary consumers, Swiss watchmaker Omega has manifestly cracked the code via its highly sought-after collaboration with sister brand Swatch.

It’s another MoonSwatch. But this one caught my eye more than most – so much so, I think it might be my new favourite of the entire range. It’s called the MoonSwatch 1965, and it goes on sale in select Swatch shops from 1st March.