Rumours had been rumbling throughout the summer of 2024. Could Rolex really be relinquishing its grip on Formula 1? If so, could TAG Heuer, backed by its parent company LVMH, swoop in and wrestle away ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back decades, so the company is well-versed in this high-octane spectacle.

Released at the height of the Alain Prost/Ayrton Senna era, the original TAG Heuer Formula 1 collection comprised ... homage to the precise engineering of professional motorsport.

When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the ...

TAG Heuer and Formula 1 have a divisive history ... Yet these flimsy, bodacious watches sold well through the 1980s and 1990s and, along with the mid-tier Professional line of dive watches and ...

Here are all the LVMH Formula 1 watches lining up on the grid this year, from the likes of Hublot, TAG Heuer and Zenith.

As Formula 1 gears up to mark its 75th anniversary, TAG Heuer has announced its return as the sport’s Official Timekeeper. This renewed partnership reinforces a storied relationship that has ...

Swiss luxury watchmaker TAG Heuer has expanded its Formula 1 collection with five striking new timepieces, blending precision craftsmanship with motorsport-inspired design. Among the new releases ...

TAG Heuer has debuted its new limited edition collaboration with Formula 1 and Oracle Red Bull Racing. The new watch celebrates the 20th season of Red Bull Racing in Formula 1 with racing-inspired ...

TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils motorsport-inspired watches (and more) during LVMH Watch Week appeared first on The ...