Women's soccer team to change name after transgender backlash to marketing campaign
NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...
Money game: How sports marketing has changed the culture
Among all of the chaos currently circulating within the sports world, we often forget that three years ago women’s college basketball was able to use the trademark “March Madness” for their postseason ...
Sports Business Journal13d
SBJ Marketing: Brands putting bigger dollars in college hoops
In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...
The Oxford Eagle4d
Marketing, Sports, and University: The UM-Oxford Case
By Itzhak Mashiah Guest columnist Where I’m from, when you mention “football,” it usually refers to soccer. But something ...