In a move that echoes BMW’s ill-fated attempt to sell seat warmers as a subscription service, ARRI has introduced the Alexa ...

The new Arri Alexa 35 Base model, paired with an innovative flexible licensing system, offers Hollywood-level filmmaking at a ...

As we’ll see in our camera survey from this year’s Sundance Film Festival, one of the top camera choices by filmmakers and DPs on many of the best and brightest features and shorts ...

ARRI introduces the ALEXA 35 Base model with flexible licenses and affordable media options, making high-end filmmaking more accessible for diverse production needs.

MUNICH —ARRI today introduced a new entry model of the Alexa 35 and flexible licenses and will showcase the camera system at ...

If you have ever wanted an ALEXA 35, but the price was out of reach, ARRI is now offering a lower entry price, lower-cost media, and flexible licenses.

ARRI has announced the launch of a base model ALEXA 35 camera system. Complementing the existing model, which will now be ...

Arri is to make its top-tier ALEXA 35 camera system more accessible with the introduction of a new entry model and flexible ...

Cinematographers break down the cameras, lenses, and looks of the scripted feature films premiering at Sundance in 2025.

Making its Alexa 35 camera system more accessible for a wider range of users and production types, ARRI introduced a new ...

The new and lower-priced ALEXA 35 Base model, with a core feature set that can be upgraded via temporary or permanent ...

and its cameras are the gold standard in Hollywood and beyond. The Arri Alexa 35, released in 2022, took the mantle from the beloved Alexa Mini, offering stunning image quality, cutting-edge video ...