Collecting this data requires a comprehensive IoT platform—but is that its only role? Or can it offer even more?

In this article, we shall be looking at business success from two perspectives, namely: (a) impact of performance measures or metrics and (b) impact of robust value to customers. Thirty-one years ...

Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

“The true measure of success is based on the business value delivered,” Bhagwat says. According to Bhagwat, the ability to directly link IT transformation to business benefits will foster ...

Naturally, there are a huge number of metrics that could be used to measure and demonstrate medical communications value. The challenge is to identify, and track, those metrics that really matter ...

The private credit pioneer has won support from big funds, brokers, advisers and research consultants, but its rise has ...