This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

Parle's Thums Up emerged as the biggest player with 85% ... and big roadside hoardings constantly reminding Indians of a cold drink bottle, the cola giants then began a price war.

If you grew up in the '90s or earlier, Campa Cola was probably your go-to drink. Campa Cola tastes sweeter and more ... Some claim its taste is a hybrid between Coca-Cola and Thums-Up.

With IPL 2025 around the corner, several cold drink brands like Limca, Thums Up and others have kicked off star-studded campaigns, vying for consumer attention. Advertisment Amidst this ...