Thousands of TikTok videos have flooded the app, participating in the ‘unrecognizable makeup’ trend, all set to the viral ‘Lockjaw’ sound.
In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.
"I feel disconnected. I feel cut off from the world and my community," one influencer remarked when the app was down.
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