The “cute winter boots” trend on TikTok has taken on a much deeper meaning than just fashion advice. It’s become a clever ...

A cyclical trend of interest in the ability to shoot spit from your salivary glands has TikTokers once again asking, “What is ...

You might have seen this viral TikTok trend on your social media account. This is the story of the man behind it and why it's ...

Artists like Megan Thee Stallion and Doja Cat saw success as their songs were used as popular dance trends on the app. TikTok ...

TikTok has introduced them to new topics and trends they didn’t know they liked, building a globally connected, engaged ...

Discover what this means for food trends, cultural innovation, and the future of viral recipes. Learn what’s next.

TikTok's temporary blackout reveals its complex role: a catalyst for female entrepreneurship yet a double-edged sword ...

Lourdes Duque said her abuelo "brown down into tears after recalling all those memories, and something in my heart shattered.

TikTokers are going viral recreating the ‘hyperpigmentation’ meme, amassing millions of likes and views on their videos.

Tik Tok, owned by Chinese parent company Byte Dance, was offline less than 24 hours and available again on Sunday.

What is the ‘cash stuffing’ Tik Tok trend with more than 4 million views? We tell you what it is, how it works and whether it works.

Simple habits such as resisting the snooze button and going on a morning walk can be surprisingly powerful for setting the ...