Saweetie is the latest star to get her own McDonald's meal. After teaming up with K-Pop icons BTS, Reggaeton singer J Balvin, and hip hop artist Travis Scott, the fast food chain is pairing up ...

The Travis Scott Meal is often heralded as the holy grail of fast-food collaborations, and for good reason. During the COVID-19 pandemic, most artists and their fans spent much of their time ...

The brief from the clients was: 'Build the brand and drive traffic with multicultural youth'. While a decline with multicultural youth had happened over a period of years, McDonald's wanted the ...

Rappers Travis Scott and Sheck Wes are trekking to San Antonio for Final Four weekend, and they're set to play a popup show ...

This inspired a Super Bowl commercial with "Famous Orders", which inspired "The Travis Scott Meal". Which brought young people through the drive-thru in droves, creating a (safe) mass participation ...