But according to research from the UBC Sauder School of Business, they're part of constant marketing experiments that are often impossible, even for the companies behind them, to fully comprehend.

Werner Antweiler, associate professor at the University of British Columbia's Sauder School of Business, said the economic ...

I mostly eat on campus, but once every other month, a friend from home visits and we go out for dinner. There’s an Italian place I love; they serve huge plates of pasta for $30 that we can split. If ...

Werner Antweiler, associate professor at the Sauder School of Business at the University of British Columbia, said that leaves about $1.5 billion in revenue the province will need to make up ...