It is the voice of the customer (VOC) that is the driving voice. Additionally, it is what should be important to the ...

Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

Transform insights into action: A VoC program is only as effective as the actions it inspires. Brands must leverage real ...

“You're looking at the experience of a customer who doesn't really care whether you're a product or sales or CX team. They want you to know what their goals, objectives and business outcomes are.

Clients and customers are becoming increasingly savvy, though. They understand the market and have high expectations regarding everything from value for money to customer service. But rather than ...