Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

Humorous ads of course are in, but certain messaging isn’t wanted on Super Bowl night, according to a recent Harris Poll.

M illions were expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans ...

Some non-sports fans—and even sometimes the hardcore football faithful—will be rooting for the commercials on Sunday when the Super Bowl airs on Fox. While the Philadelphia Eagles are battling the ...

Many companies are either teasing their spots or releasing their ads early ... Kansas City Chiefs. Super Bowl LIX in New Orleans is expected to draw more than 120 million viewers for the Feb ...

Super Bowl commercials have become a staple of the NFL's yearly event. Find out how much it costs to have an ad play during the game.

I have to get in the game," Fox Sports EVP/ad sales Mark Evans said. Around 123.7 million people watched the Super Bowl last ...

The Muppets star in Booking.com's 2025 Super Bowl commercial, urging viewers to get their stay "ridiculously right" by using ...

Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

Reese's Super Bowl commercial pitches the brand's new chocolate lava cups while cautioning viewers that actual volcanic lava ...

“Which drives up demand for Super Bowl advertising. Which drives up dollars.” Since 1989, USA TODAY Ad Meter has surveyed viewers live and awarded an annual winner to the highest-rated ...