Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Sony Pictures Entertainment has appointed former Warner Bros. and Hartbeat exec Jay Levine to a top strategy and operations post.