Investopedia / Michela Buttignol Companies rely on a brand-loyal consumer base and repeat purchases to grow revenue. According to Harvard Business Review (HBR), companies with high scores on brand ...

To move forward, companies and brands need to first take a look at their current brand positioning. But for a moment, even a brief moment, it would make sense to go back to the brand drawing board to ...

Caroline Castrillon covers career, entrepreneurship and women at work. Whether you know it or not, you have a personal brand. When you Google yourself, what pops up? These results are the first ...