The Petabyte Age refers to the era the human race has entered, in which there is more data stored than ever before. The general perception is that more informed decisions can be made due to this ...

Mr. Anderson makes the claim that in "the Petabyte Age", it's more important for companies (and the marketers within them) to identify and act upon correlation first, and worry about context later.

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte executives ...