When product and sales teams collaborate effectively, they create a virtuous cycle where great products fuel sales and sales ...

The number of sales and the length of a product life cycle might be different for different products but they all share a general pattern of growth and decline. This cycle can be shown on a graph ...

Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. As you conscientiously throw a used plastic bottle into ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.