You should also think about the effect produced by the sound of words, through the use of techniques such as alliteration and onomatopoeia. Tone refers to the attitude that a writer conveys ...

Writing an important letter or a company report, we may question our word choice and tone, and anxiously check and recheck to make sure what we've written makes sense. It is probably no accident ...

The words we choose shape how people are seen and treated. A single word can shift relationships, change systems, and even alter history.

Another approach is to consider if the words used are informal or formal. A popular technique is to use a mixture of the two. Tone refers to the attitude that a writer conveys towards a subject.