MoffettNathanson’s Michael Nathanson writes in a March 31 note that YouTube should be officially crowned the “new king of all ...

Meanwhile, Nathanson predicts YouTube will surpass Disney’s $91.4 billion in overall revenue recorded in its latest fiscal ...

As YouTube marks its 20th anniversary, the Google-owned video giant is the “new king of all media” — larger and more powerful ...

Google launched YouTube Premium Lite in 2025. It's cheaper than YouTube Premium, but lacks a few of our favorite features.

YouTube has launched a $7.99 per month, ad-free Premium Lite subscription for users looking for entry-level added benefits.

Alphabet’s corporate filings reveal YouTube generated $34.9 billion of ad revenue during that time, which means it took in at least another $15 billion from subscriptions. Premium Lite is all but ...

The "Premium Lite" plan is aimed at customers ... Ads comprise the majority of YouTube's revenue, accounting for $36 billion of Alphabet's $350 billion in overall 2024 revenue.

“YouTube Music and Premium, and the expansion of Premium Lite, also continue to create additional revenue opportunities for our creators and partners.” YouTube has been testing Premium Lite ...

The new tier is called Premium Lite and will cost $7.99 per month (compared to $13.99 per month for Premium). It will allow subscribers to watch “most videos” on YouTube ad-free, with a particular ...