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Adidas launches squat-proof Optime collection: Items included, where to get, and more explored
Adidas has recently launched the SS25 Optime collection, a squat-proof apparel line designed for strength training.
Gear Patrol on MSN1d
This Understated Collab Proves Adidas’s Most Storied Sneaker Still Has Legs
A new Samba variant courtesy of Adidas and the World Cup winner just surfaced online, featured in a subtle color palette of ...
How Skechers’ Business Model Built the Third-Best Selling Footwear Brand After Adidas and Nike
The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...
Jude Bellingham Joins Real Madrid Legends David Beckham And Zinedine Zidane In New Adidas Video
Jude Bellingham took the field in Dubai for the Spanish Super Cup semi-final, wearing the new Adidas Predator boots—a similar ...
Bucks' Damian Lillard Partners with Adidas for New Signature Sneaker
Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone.
Can Adidas and Mercedes Make the First Hot Formula 1 Gear?
The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...
Adidas’ top Portland exec on hiring, growth in 2025
As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...
Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...